Richard Rawlins is many things - graphic designer, visual artist, photographer, and Creative Director at Collier, Morrison, Belgrave (CMB) - one of Trinidad and Tobago's larger, advertising agencies.

With the number of projects he's involved in, his title changes with each entry in his schedule. Regardless, it's safe to call him what he is - a creator.

Outlish recently chatted with Rawlins about his work, the art scene in Trinidad and Tobago, and wanting to make the largest panty in the Caribbean. Oh yeah; we're serious. Check it out.

O: You're a Graphic Designer/Photographer/Visual Artist/Creative Director, been in advertising for over 20 years, you publish the online magazine Draconian Switch, you're a co-founder of Trinidad and Tobago's Erotic Art Week exhibition, and collaborator in the Alice Yard art space initiative. Tell us about what you do?

RR: I make work. I make lots of it. That's what I do. I work. I work a lot.  Is it a chore? No it's not. An artist is supposed to make work. Tell their stories through the process of making work and develop a succinct vocabulary. I think the very act of creating work is about sharing. It's what I do. I don't really have a choice.

O: How did you come about to be all of these things?

RR: Ha. I like to think that I suffer from CREATIVE ADD (Attention Deficit Disorder). Actually, I'm bipolar and I can either take drugs or get the adrenaline and the endorphins going by working. I am at my happiest when I am making work. I was trained as a designer and all the other designations just came along for the ride, as I produced more and more work. I tend to get up and decide that this is what I'm going to, and then I just go do it.

The cool thing about being a designer is that it allows you to jump into many things from a design perspective, and succeed at them. So maybe I'm not a photographer. Maybe I'm a designer who can use a camera very well, and, due to design, understands balance, colour, and content.

Maybe the length of time I've had in advertising as a designer and the fact that designers create solutions led me to be ultimately a Creative Director. Maybe the simple fact that my design sensibilities operate overtime on any of my projects allows me to be a successful visual artist.

O: How do you juggle all the various things you involved in? Creatives always get stuck as operating helter skelter, but I'm sure you have a method to keep your head above the water.

Believe me. After two divorces and three girl children, keeping track of it all comes naturally. I guess I really have my father to thank for that. He was a soldier in the British West Indian Regiment. He was very disciplined. If you said you were going to do something you do it. Finish what you started. Do it well. As soon as I say I am gonna... I am committed.

"Doing things on your own steam really does benefit you in the long run"

O: Do you subscribe to the view that T&T's environment is stifling for creative people?

RR: Not at all. Sure there are a lot of things that aren't encouraging, but artists are working every day and creating things. I think doing things on your own steam really does benefit you in the long run. You don't expect anything for starters and when good stuff comes along, you are so much the better for it. I work like that. Just get up and do.

There are no grants or handouts. Just do. Look at the artist Marlon Griffith. Do you think he had it easy? No he did not. But look at where Marlon is today, exhibiting in shows in South Africa, the US, France and even winning a Guggenheim. Hard work pays. We stifle ourselves. A lack of discipline is stifling.

O: Obviously, you're one of the more experienced artists out there. How did you get into art?

RR: While that may or may not be true depending on your perspective, I think you really mean established artist. I am working toward being a more established artist. There are a lot of experienced but un-established artists out there. Happily, my focus is making work first and foremost and maybe that will take me toward being more established... I guess.

I've always been around 'art' in a sense. My father was an artist and a model maker. He made toys for a few members of my family, most notably his granddaughters. I grew up around him working. My grandfather also made mas and was more of a crafts type of guy. He developed a passion for making things from coconuts... coconut sharks, jewellery boxes, The Nina, The Pinta and Santa Maria - all kinds of things.

My dad encouraged me. He would go to Deltex and buy me inks and paints and brushes and such. He would draw something on one page and I would draw my version on the other side. So it went. Then he got me into comics by taking me to Wesley's Barber Shop and handing me the comics there... things like Hot Rod Comics, True War Stories, True Romance and of course Superman. I became hooked on comics ever since. That led me to POP art. I love popular art. I love urban street art. I love protest art.

"There's no such thing as self taught"

O: How did you become skilled in your various areas of expertise? Self-taught, went to school, under tutelage from experienced artists - or a mix?

RR: There's no such thing as self taught. Once you are alive you are learning and exploring. Once your eyes are open, you get something from somewhere. I studied Commercial Art at George Brown College of Applied Arts and Technology, Canada. Our tutors were working practitioners in their field of design. They were art directors and designers who had their own studios.

O: What sort of art are you into/ do you do?

RR: I like contemporary art. What's funny about that statement is that based on time and space all art at one time was contemporary. I really like and admire installations that bend different disciplines. Designer Marlon Darbeau did one such thing in 2008 with his "En Route of Bridges and Barriers" exhibition. This one brilliant exhibition had elements of graphic design, industrial design and advertising. I love that kind of work.

I am not a fan of dogs walking on the beach idly by as fishermen pull seine, or washerwomen go down by the waterfall. I also really love POP art especially American sixties POP art... Jasper Johns, Roy Lichtenstein, and of course Warhol. 

O: What, to you, is art?

RR: Yuh know, I just don't think about it. I just create stuff. I have more important things to do than debate what's art.